For many wrap shops, the main job is a full or partial vehicle wrap. But the real growth opportunity often comes from the little extras you can offer alongside the main project. Upselling with add-ons not only increases your profit margins, it also gives clients more value, helping them get the most out of their investment.
Why Upsells Matter
- Higher Margins – Add-ons like decals and window graphics often carry better margins than full wraps.
- Client Convenience – Clients appreciate being able to get everything they need from one shop.
- Brand Visibility – Add-ons expand brand exposure beyond the vehicle wrap itself.
Easy Add-On Ideas
Here are some of the most effective upsells to consider:
- Contour-Cut Decals – Great for equipment, storefront doors, or extra company vehicles.
- Window Perf Graphics – Adds branding to windows without blocking visibility.
- Spot Graphics & Partial Wraps – Cheaper entry points for small businesses.
- Logos & Door Lettering – Quick to produce and install, yet highly effective.
- Trailer or Equipment Wraps – Perfect complement to fleet vehicles.
How to Present Add-Ons
- Bundle Packages – Offer a “wrap + decal package” or a “wrap + window perf package.”
- Visual Mockups – Show clients how add-ons look in context.
- Tiered Options – Good, better, best packages make upselling easier without pressure.
Turning Upsells into Repeat Business
Upsells don’t just add to the current invoice — they open the door to repeat projects. A client who buys decals this time may come back for a full wrap later. Building long-term relationships often starts with offering the right extras at the right time.
📋 Quick Checklist for Upselling
Offer at least 2–3 add-on options with every wrap quote
Create bundle pricing for common combinations
Use mockups to help clients visualize add-ons
Emphasize value and visibility, not just cost
Track which add-ons sell best and refine packages